Concept

The establishment of D-H City Parlour is a new exploration of the traditional wooden furniture customised showroom by D.H with JSD. It's also for us to anticipate and practice what we want to do in the home market right now. How can consumers and designers understand what customisation is, and how to present the depth and core of customised services is also something we need to think about.

Customisation

Customised service is a non-standardised design, production and completion service according to the user's actual usage requirements.

However, returning to the decorative building materials industry, most of the designers selecting materials and modelling modules in their only system library, make simple size changes and combinations. Therefore, such a state of affairs is unable to meet the needs of true personalisation.

Truly customised with a huge variety and endless possibilities. Consumers have different demands and preferences, so no matter how large the display space is it's impossible to display everything accurately and completely.

Experiences

We can't just use the form of display to reflect all the contents of customisation. Therefore, we decided to give up the oversized product display and exhibition space, and chose to use a small experience space to demonstrate the comprehensive advantages of D-H City Parlour's aesthetics, comprehension, creativity, and ability to integrate resources.

At the same time, we also implant real life scenes into the whole space. Incorporating customised products into real scenarios of actual use. In this way the product is not just a display but a part of the construction of the live scene. I think this is what consumers need to get and experience.

Life

The city parlour will create a perfect living space, which in addition to the material, craftsmanship requirements, the user and the designer of the understanding of the living space, therefore aesthetic preferences are also very important. This will affect the final presentation of a space. Wooden furniture customisation should also have the same ability and aesthetic awareness. Therefore, the construction of the city parlour should also meet the D-H City Parlour's understanding and expression of life and aesthetic interests. And we hope that this expression is real, vivid and rich.

Structure

So, in a space like this we don't single out the wooden product section, like a real living space woodwork products are combined with stone, paint, stainless steel, material samples, glass, and even movable furniture and electrical appliances. This is the real application scene and the diversified spatial mood. At the same time nature is part of the composition of the space, so the introduction of light is important. Different variations of light and shadow will produce different images and moods over time. Being there is like being in a beautiful film.