Entrusted by DATAILOR, a tailor-made suit brand, to design their flagship showroom for tailor-made suits in Didang New District, Shaoxing. The manager has been engaged in the customization industry for 35 years, has a complete industrial chain, and inspires to create high-quality BESPOKE.

"See the tower first, see the city later" is a common saying in the mouth of Jiangnan people. We put the entrance into the concept of the tower, one tower and one city. It is a business card and a spiritual symbol of the brand's restraint and perseverance.

The local cultural placement of brands has always been our thinking about commercial spaces, and the experience of future consumer places must have unique local cultural attributes. We took "Jiangnan Alley" as the entry point, and did not pursue a sense of spaciousness and transparency, but created an atmosphere of winding and progressive alleys. Downscaling means that the space returns to the place of human experience, focusing on details, texture, temperature, and expanding to the wall around the human scale.

After entering the alley, one step at a time, you can swim freely. Two huge walls constitute the scenery inside and outside the alley, through which you can experience the precipitation and innovation of the brand culture. Use neutral colors as the base tone, with red travertine running through it. Like a "gentleman", it flows in the state of water and burns with the character of fire, conveying the tonality accumulated by the brand over the years.

The clean structure, rough texture, split light, and spatial functions coexist and echo each other. The project site is a commercial office building with excellent light, and the light is intentionally controlled to enhance the memory of the brand field, hoping to create immersive and private customized services. Our perception of the whole will not be disturbed by insignificant details. The existence of every touch point, every interface, and every gap is to emphasize the unique temperament in the conception.

The renovation of different spaces reminds consumers through layered and scattered processing. Colors are placed in the depths of each alley to create an atmosphere so that it has a unique spatial experience, inviting people to step into it step by step and have a deep interaction with the space. Our attention to details is as important as brand clothing's attention to quality details, so as to achieve the integration of brand tonality and space experience.