The connection between cake and people is like a beautiful resonance, a symbol of celebration, witnessing the joy and joy of important moments in life; it is also an expression of warmth, conveying care, love and support; it is a medium of creation that allows people to pass through Cooking and decoration show creativity and individuality; they are also the bond of sharing, promoting social interaction and communication between people. Cake serves as an expression of emotion and a trigger of emotions, allowing us to feel warmth and joy in special moments and the subtle beauty in daily life.

Jujiu is an independent brand focusing on customized cakes and baking teaching. Located in Wuhan Hanyang Cultural and Creative Park, at the foot of the green Guishan Mountain, more than a hundred years ago, this was the location of the Hanyang Arsenal. From the Hanyang Arsenal in the late Qing Dynasty to the modern cultural and creative park, Hanyang is displaying industry While retaining historical traces, it also provides a new perspective and experience on Wuhan.

We extracted the three most basic shapes of circle, triangle and square from the brand symbol as the design language of the space. The circle symbolizes completeness and continuity, the sharp edges of the triangle contain innovation and specialness, and the square represents order and stability. Modern expressions inject new content into the space and ignite new vitality in the park.

The exterior facade is based on the original architectural form, and the original regular windows are decorated with different scales to break the boring feeling of the exterior facade. The large area of beige echoes the interior tones, and the jumping orange draws the line of sight away from the surrounding environment, adding a vibrant brand image to the quiet park and enhancing brand recognition.

The outside area extends the scope of the dine-in area. The sense of enclosure established by low walls, flower boxes, tables and chairs allows for an effective transition between form and material, and conveys an open signal to people with an approachable attitude.

The original space is too deep, the lighting is not ideal, and there is a large height difference on the ground. On this basis, we divided the space into front and rear areas to provide the largest external display surface for people to use, highlight product display, and restore the bakery shop The space experience that should be had.

In the space at the entrance, the plants in the opposite view kick off the baking experience. At the same time, it serves as a visual center, creating an interesting experience and a sense of breathing in a limited space environment. When condensing the visual focus, it brings a touch of vitality to the space. In the process of spatial translation, geometric shapes of different scales dominate the entire space, coordinated with different levels of paint and wood veneers, to convey a warm and pleasant atmosphere.

The overlapping and blending of different volumes and the interweaving of blocks are a visual response to the shape of the cake and an expression of the geometric language of space. The matrix form of wall grooves, the collision of jumping colors and ground materials, convey a sense of rhythm and softness in small details.

With the harmonious collision of materials and colors, the gentle wrapping of light highlights the unique spatial emotion of the bakery, giving it a unique spatial charm. The creamy smell in the air gently wraps everyone, awakening the taste buds. joy.

The orderly lines on the wall seem to be a symphony in the space, leading a harmonious melody visually. The sense of order brought by these lines is not just a simple regularity, but also a kind of visual comfort. The jumping out blocks add layer and liveliness to the space in the order.

The light passes through the windows and is cut into orderly spots, adding a new form of expression to the facade and outlining a unique light and shadow picture indoors. Surrounded by warmth, it heals and softens the mood.