Any perception or experience will always evoke similar or opposing relationships in one's memory.

Among cities and individuals, there is a subtle emotional connection even in the macroscopic narrative structure. A place name, a street, a plant, the people who are in the city rely on the accumulation of their past local experiences to outline the basic shape of urban life. In addition to the measurable square footage of Shenzhen, the waves and youths coming into the city are constantly expanding the geographical boundaries and enriching the inner texture of the city.

01 The Embrace / Fusion of the old and the new
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As one of the main urban areas in Shenzhen, Luohu is steeped in the history of urban development, and at the same time is full of the vitality of urban renewal, inclusiveness, and openness, Aesop is located here as a two-storey stand-alone shop and the first shop of its kind in Shenzhen, opening up a brand-new experience of a journey to South China between the hustle and bustle of the city and the humbleness and honesty of the space. Behind the glass curtain wall, the physical distance between the interior and the exterior creates a necessary buffer, softening the hard boundaries of the neighbourhood.

The establishment of the wall symbolises the beginning of space generation, and the triangular-shaped partial openings on the façade not only introduce the dynamic landscape of the neighbourhood into the interior, but also facilitate pedestrians passing by to have a glimpse of the interior. By placing the original planar surface into the circular central tank, the huge volume of the space becomes a centre for gathering energy and welcoming visitors in an embracing manner. At the same time, circular pathways are created to disperse the flow of people through the entrance and facilitate a one-on-one service experience.

02 Mountain Palm / Flowing Memory
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Space is a carrier of emotions and has the potential to evoke many memories of the site. Shenzhen, shaped by a variety of regional cultures, hardly seems to have the universality of local experience, but the emergence of Mountain Palm has awakened the individual memories of the majority of people who have been neglected in the pace of migration. Through the orderly weaving of handmade straw raincoat-like thickness covering the interior façade, the raw, uninterrupted and natural materials give the space a warm and soft atmosphere and a sense of closeness.

Within the overall harmony, the metal blocks displaying the products are embedded in the form of functional requirements, and the rational and industrial feel of the material is a metaphor for the attributes of the contemporary city. The clear interface between the metal and the soft fibre façade around it creates a collision and fusion between the old and the new, the contemporary and the local. At the entrance, a recessed area provides a sitting area where you can sit and relax, while the scented wardrobe on one side emits a subtle and enchanting scent.

03 State of Mind / A quiet corner
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The staircase, which connects to the first floor, rotates upwards in a circular shape, unlike the first floor, which is brightly lit. In contrast to the brightness of the ground floor, the light, rendered by localised spotlights, creates a quiet path that encourages the visitor to continue exploring unknown places. As Anatole France said, "If the path be beautiful, let us not ask where it leads."

The mood shifts from open, expansive and mellow to calm, distant and restrained, while the materials are replaced by coarse textures and textures, in a consistent tone, with an intimate, personalised sink area on the first floor offering a full-sensory, personalised experience for an exclusive clientele. As a rule, light is particularly important in the construction of a mood, between light and dark, blurring and weakening the existing contours, creating an intimate, soft and relaxing atmosphere.

04 Allegory / Nature's pun
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The city itself has a particularity and richness that is difficult to describe, especially in Shenzhen, where the flow, convergence and integration of the south and north of the country, and the individual's memory, intuition and imagination are often neglected in the grand context of the times, so how to recapture them and intentionally take care of them has become the main entry point of the space. The forged copper handles, woven mountain palms, and paint tones similar to the skin reproduce the emotions of the past years and craftsmanship, providing a natural solace for the soul in the brightly lit city.

The naturalness of the space and the naturalness of the brand are in harmony with each other, mirroring and complementing each other, and exquisitely interpreting and expressing the concept of sustainable and recyclable environmental protection. The way of nature is a simple philosophical view, the cycle of the self, organic metabolism, all echoing the natural mechanism and internal logic, and coordinate with this to improve and balance the skin's natural state of perpetual method, which is also Aesop has been followed by the wisdom of nature.