The space 40 rue François Iᵉʳ reopens following on a renovation led by Belgian architect Bernard Dubois, with a vision honoring the memory of this historic Courrèges' address paired with a contemporary architectural gesture.

Bernard Dubois' project for Courrèges explores a series of historical codes of the brand, assembling and recomposing them in an unprecedented way. The historic flaghip store on rue François 1er has thus been completely redesigned in order to explore and enhance the spatial qualities of the place. A large perspective is created, directed towards the back space dedicated to the dressing rooms.

The atmosphere is monochrome, the sound is muffled by the carpet on the floor and the fabric that covers all the walls and ceilings. In response to the cozy atmosphere of the store, a mirror game inspired by the codes of clubbing was also created, representing a universe filled with codes dear to Nicolas Di Felice, The project gave structure to the space by creating clear volumes, rounded shapes and fitting rooms with a muted atmosphere.