As a designer for the Italian fashion house Versace, Gwenael Nicolas has always captured the complexity and diversity of every flagship store in every region. Curiosity has already designed several Versace flagship stores around the world, including in Beijing, Florence, Miami, Munich and Paris. Each region's flagship stores have their own sparkles and each has its own story.

Versace in a stunning century-old building serves as a bridge between tradition and modernity in the city of Florence. The "curated space" makes full use of the building's unique structure, elevating it to a stage that dynamically highlights the brand's distinctiveness. 

Five rooms, each with a unique shape enabled site-specific installations to create a space that emphasizes the item's individuality within a succession of surprises; each room tells a story.