Ash London Designed by Francesc Rifé       Francesc Rifé gives fashion and footwear brand ASH a new design concept. The store on High Street, Marylebone, London has a golden ceiling and a tubular metal structure. It aims to enrich the simple form of space and its neutral temperament. Two major design techniques to highlight the product. First, concrete surrounds the entire interior space, providing a neutral and minimalist surface, and the product is brought into focus quickly with linear lighting integrated on the shelves. In addition, a brass frame is used on one side of the store to connect the displayed shoes with prêt-à-porter. The purpose of this is to remind people of the shape of traditional bamboo scaffolding.
Ash London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc Rifé        The golden "cloud" is one of the highlights of the project. This kind of ceiling is characterized by integrated multiple holes to project light according to the needs of the space, while other holes are used to add lamps and accessories. This area is illuminated by a small luminaire to moderately illuminate the product, creating a starry sky.Ash London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc RiféAsh London Designed by Francesc Rifé

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