YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
GLC Paints x Ebtissam Mohamed Farid

2022 Color Piazza

Interiors Commerce Cairo 2022-06-13

Embrace the beauty of nature with art Nouveau.

GLC Paints, Saudi Arabia's top art paint brand, founded by Abdel Fattah Ibrahim El Hout. In 1979, they opened their first factory in the Arabian Gulf, and in 1991, to consolidate and expand operations in the Middle East, they opened a new factory in Lebanon. In 1994, it entered the African continent through the Egyptian market and set up its first factory in Cairo in 1997. As a mature supplier of art Paints, GLC Paints is determined to grow into one of the largest building paint factories in the Middle East and even Africa.

2022 Color Piazza is the new paint showroom project launched in Cairo by GLC Paints, A visually stunning "paint movement" launched by GLC Paints in collaboration with Egyptian Architects and artists Emy Hussein, Karim Mekhtigian and Badie Architects.

Ebtissam Mohamed Farid, founder of Egyptian architecture firm ENCODE, has created a calm, mysterious space for the 2022 Color Piazza showroom, which seeks to embrace the beauty of nature with "art Nouveau" as a cultural vehicle. Therefore, she added the geometric pattern of Islamic culture, which is not only a single artistic expression, but also the innovation and inheritance of the Cultural heritage of the Middle East. She combined architecture with art, and took the main characteristics, relations and proportions of style as the research object, so as to create a unique work with obvious local culture.

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