Harry Nuriev has opened a new Petra underwear store in Moscow. Brand Petra already has several stores in Russia: two of them are in Moscow. But Veronica Khan, the brand's third owner and creative director, brought Crossby Studios founder Harry Nuriev to work on the project himself. We try to change the process of choosing, decorating and buying art. I want the shop to look like the room of a geisha in 1906 and 2029, "says Veronica Khan. As a result, 20th-century Japanese motivations, such as Joe Ponty's work, and modern European architectural forms form the basis of interior design.