YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
Labotory

The Hyundai Black Vip Lounge

Sage VIP Lounge as each other through brand analysis of Hyundai Seoul VIP Lounge. They hope that Jasmine black is a poem space full of serious steps and silk fragrance, jasmine is the elegant painting of the heart, and sage is the letter delivered by green tea. Put the unique brand core value in the space.

Jasmine Black was originally created as "Eomakcha" as a place for Kings, dauphins and dignitaries of the Joseon Dynasty to relax and mingle during short stops at royal ceremonies. They built a design language based on the shapes, functions, and colors of the Eomakcha and developed the design language accordingly.

First, in the form of two new columns corresponding to the existing two, a symmetrical structure, such as Eomeokcha, was created to provide balance and stability. I did it. Secondly, functionally, the ceiling design maximizes the sense of space through the shape of the awning to shade the sun, and emphasizes the sense of space through light and shadow. Third, the color adds elegance to the space through ebony's luxurious two-color luster and color display, implying deep, composed and quiet.

In addition, the work of Yoon Rahi, an artist who abstractly portrays King Jeongjo's Sangjeongsa temple, is taken as the central object to sublimate jasmine Black into a space with serious steps and incense, just like a poem.

In this way, Laborory hopes to provide a unique comfort experience for the Jasmine Black VIP Lounge. With this, the design studio wanted to provide a unique calm and unique experience for modern Seoul and Sage VIP lounge to deliver the heart of a letter with clear tea.

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