Ozlana’s inaugural flagship store within Sydney’s CBD Westfield Shopping Centre embraces mineral materiality. The flagship store was designed by local Melbourne design Studio Pattern Studio. Given that the young Australian fashion label with a focus on the emerging youth luxury market specialises in women’s outerwear, walls and floors are lined with honed London White marble, cocooning the sculpted space in a fresh snow-like setting. Accents of pale blue enhance this feeling of winter cool – its staple product is the parka.
Elemental features include an oversized primordial onyx handle gracing an impressive 2.4m wide brass-framed pivot entrance door, a dramatically veined pink onyx point of sale counter, plus custom display plinths and cabinets integrating Doric marble columns in a distinctly Kubrickian retro-futuristic manner. They mingle with softly curved blue Glacier granite detailing and glass. Prominent ice-like cubes of pastel pink onyx brace polished brass rails, whilst rectangular marble slabs support merchandise upon the floor.
The space carefully balances the chill of these structural pieces with soft furnishings and delicate hues. A cushioned circular bench transforms a rear structural column into a fluted element, the fitting room is adorned with blue wall paneling in a Raf Simons-designed Kvadrat fabric, and an elegant Apparatus Studio wall sconce emits a golden glow within its arched entrance.
