VEIJ Furniture Exhibition Museum
VEIJ, the high-end design brand of HIK furniture. VEIJ's brand stands for nature, freedom and time. We believe that all brands should be original because of principle. "What kind of lifestyle do you live in? What kind of furniture do you need? If you only pay attention to the furniture itself, you will get stuck in problems like modeling."
Why is time a key word in our brand proposition? Because we live in life. We want to link the building space to the product.
In 2022, VEIJ created "Floating Circle" in Shanghai; 23 years in Guangzhou, under the dome continues to depict the appearance of life. This year's exhibition hall, half courtyard and half interior, hopes to give people living in the city a new experience. Is life, but not real life, is an ideal, a spiritual garden, but also the city of utopia.
One courtyard hopes to have a perspective to discuss life and practice in the busy fast pace, which is what VEIJ insists on. So this exhibition used more space for products and half of the area for courtyards. The yard is not only a living space, but also a space for the mind. The courtyard is designed to give people a quiet space to stay in the process of watching the exhibition.
The main color of this exhibition is black. There is no main light source and no top lighting. We hope to create a feeling of evening. Trees and grasses were scattered here and there, their shadows dancing against the light. Let the experiencer walk through from a distance to see a very spiritual property, 4.5 meters high, sacred courtyard.
Design is about solving problems in order. Our design has brought more traffic to the brand, which can not only let the experiencer have a pure land, but also let the brand get more attention.
During the four-day exhibition, we tried to use less materials to build a temporary exhibition hall, so we chose to fold rice paper into several walls. A dozen lights, can not only play a semi-transparent feeling, let a person have a kind of hazy, the feeling of lights, but also can be used to do a wall in a very light, environmental protection and saving way, because do not consider durability, it is a reasonable wall at the moment.
During the exhibition, there were many young people taking photos in the courtyard, you could even feel the breeze, the whole exhibition hall was flowing, there were miscanthus, you could feel the shaking of light and shadow, it was a pleasant thing to meet VEIJ in the 51st China Home Expo (Guangzhou) in March. The link between the cloisters and the Spaces, and the walking in them, can slow down the pace. Perhaps there are some feelings, perhaps touched the heart of the poem and the distance.
- Interiors: Poetic Design Office of S+P Space
- Photos: Wang Ce