STUDIO SHOO collaborated closely with the client, Kristina Hunayan, to design the interior space of Estilio's main shop in. The mutual goal was to set up a conceptual environment that stands out from typical décor stores while emphasising the brand's devotion to "naturalness, clean smooth lines, and bright accent elements." The decor store is located on the first floor of Northern Avenue, in the heart of Yerevan. Its area is 144 square meters.

When creating the interior, the team aimed to make the store a fresh attraction on one of the city's busiest streets. The client was looking for unique and unconventional design ideas that included natural patterns while serving as a backdrop for the store's vivid product line.

Soft smooth lines and rough finishes of raw stones, warm wall colours with metal surfaces, smooth and rough textures, warm white, and bright accent colours of blue and red. Plaster in two near tones serves as a backdrop material for the wall finishing, making the shelves with decor stand out. It was decided to leave the rough concrete on the floor to bring out the softness of the walls.

Above the reception, a massive metal strip was designed to twist and slide from the ceiling and lie on the floor, serving as the major and supporting feature for the circular walls and shelves. Tables of various heights and forms are offered in the centre of the hall for exhibiting products, increasing the flexibility and mobility for presenting and displaying shop’s items.

Everything in Estilio, including shelving, exhibit stands, reception, sofas, and tables, were put together by local Armenian artisans according to our sketches. It was essential to capture the brand identity and make the interior calm, cosy, and full of memorable touches, but nevertheless recognise that the product, the décor, is the major focus here.