Italian design studio Storage Associati has completed Potafiori, a florist shop in Milan. Florist and singer Rosalba Piccinni's vision is to have three shops in Milan and Bergamo. Over the years, she has changed the time it takes to prepare bouquets to enjoy great music, delicious food, and a warm welcome to customers. She is a trusted florist whenever people want to please someone with a special gift of flowers.

The Potafiori project opened up a new way of getting along. A florist with a kitchen, a familiar atmosphere, open 7 days a week from 8 to 24. Customers can go there in the morning for coffee or lunch and admire seasonal flowers and works of rope, wire and bark. The evening is still there, and in front of a good glass of wine, Rosalba will come to you with her solo music.

The original beauty of the place is completely hidden in the internal partitions and scattered Spaces. The studio's first idea was to open up the space and give new light to the original structure of the early 20th century building. The aim is to follow the flow of neat geometric shapes, all wrapped in natural and soft light during the day and night.

A dark and rounded shell, where the volumes of Ceppo Lombardo and black iron meet and burst out of the space. Rough-hewn Placocem partitions are inserted between the preexisting arches, closing off the technical volume of the kitchen and leading to the lower level. The imperfection of raw materials is explicitly preserved. Asked to design the storage room as a space, the architect gave the architect carte Blanche to interpret this new world of flowers and food.