French interior design Studio FB and the co-founder of fashion brand Frame, Erik Torstensson, have designed a California-informed store for the brand in London. The store's concept draws from the brand's Californian origins as well as European influences, which is reflected in the lighting, furniture and materials.

The store is arranged round a large central pillar. To create a greater connection with the street, the studio redesigned the facade by adding a curved, full-height glazed wall, which was set behind the original piers. Within the store, the studio aimed to mimic the atmosphere of an art gallery with a polished concrete floor serving as a base for a central pillar constructed from stained birch wood veneer.

The store's rails were custom-designed with a distinctive hand-moulded abstract-shaped end-piece serving as the highlight. With in the fitting room, the ceiling, walls and doors were upholstered in fabric by textile company Kvadrat. The backspace invites the cabins and lounge area becomes more intimate all-in fabric and brings sophistication to the space. Pieces of furniture and artwork sublimate the atmosphere.