YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
Studio Goss

Armadillo&Co Showroom

Luxury rug brand Armadillo & Co has unveiled its flagship Sydney showroom in the vibrant design district of Surry Hills. At an impressive 385 square metres, this two-storey, gallery-like space is an immersive experience that beautifully captures the essence of the Armadillo & Co brand and coincides with the brand’s ten-year anniversary.Co-founders Jodie Fried and Sally Pottharst collaborated with Studio Goss on the design of the retail space. Having both admired David’s unique, architecturally-sensitive aesthetic, the decision to work with David felt right from the beginning. 

For the first time, the Armadillo & Co showroom and head office share the one space, which has created a new dynamic where staff members become brand ambassadors. The new space mimics the brand, where simplicity, impeccable quality and a peaceful, understated luxury have all been considered to inspire people to bring Armadillo & Co’s rugs to life in their own homes. Studio Goss wanted to create a sensory spatial environment that represents the Armadillo & Co of today and the future, at the forefront of contemporary design.

The store’s impressive re-clad exterior acts as a prelude for things to come. Two door handles bound in tan leather on a set of oversized glass doors greet guests as they enter and a large concrete bar in the double-height windows encourages them to sit down at the Menu Afteroom Barstools for a coffee. Above the bar a Hotaru Buoy Pendant Light sets a relaxed tone.

Upstairs, the existing office space remained largely unchanged. However, the oak staircase was relocated to allow views from below to the communal meeting area which ensures a better flow and creates a sense of energy and life. Throughout the space, Armadillo & Co’s rugs provide depth as they layer various walls and add both a natural palette of hues and a softness to each area.

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