The First Penguin is a very humble, understated creative design firm founded by Jaeyoung Choi. Instead of working in the usual way, they are good at offering sound solutions from a brand perspective, a design strategy that breaks through the conventional limitations of project thinking and inherent styles.

Shade of Ours Shade of Ours is a cafe in Seoul, Korea designed by The First Penguin that redefines the spiritual value and social meaning of the brand through the construction of the space. In order to meet the needs of different age groups for leisure and entertainment places, the designer adopts a minimalist design style throughout, clean and smooth lines create a condensed, concise and stylish space situation.

The cafe uses light colors as the main color of the space, while warm wooden furniture provides a subtle visual contrast. Permeable glass is widely used in the project, which helps to bring in natural light while effectively extending people's views. The rectangular geometry everywhere in the interior creates a pure element and material texture, which also greatly enriches the hierarchical language of the space.

The main lighting tools in the interior are almost "deliberately" hidden by the designer, while minimizing the excess soft furnishings in the space to ensure the purity of the physical space. When the night falls, the dim light creates a quiet, quiet and natural unique situation and atmosphere, making different materials, textures and textures set off each other in the space.