YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
Vincent Zhang x DOMANI

Stream View Palace

Relationship: Everyone who comes here know what he wants.

Having been commissioned by China Overseas Land & Investment Limited, DOMANI Architecture Concepts designed thesales center of the Stream View Palace project in Meixi Lake, Changsha, China. The sales center in this project is different fromthose in the previous projects which needs tosale and display two products with different concepts. Moreover, it has to be transformed into an open commercial space at a later stage. It is both boring and interesting to strike a balance, and I would like to share something interesting.

Shock seems to be the key word for the first visual experience of every project’s  entrance. However, as a design company that is good at subdividing keywords, we are more concerned about the context and motivation behind "shock". Both the unfamiliarity and the amplification effect are objective interpretations of shock. The former tries to find a new path and the latter strives to the uniqueness. Rationally,between the solutions of this application problem, unfamiliarity is more "economical". Lines exist as the form of boundaries in the physical world, whilea scale of cognition in the sensory world. Its meaning does not come from itself, but from how it is described. A solution is a line, a knot is also a line; anything can be a line, nothing can also be a line! Thousands of lines embellish this space. 

One of the customers told me: life is like climbing stairs, steep as going upstairs and even steeper as going downstairs, while taking the elevator makes everything easier. This sentence, arousing the respect toward the three-storyhanging ladder, whose straightforward commercial motives and hints has been thoroughly clarified by the philosophies. I smiled and replied: well, Ithink so ...

The Chinese word “QiaTan (negotiation)”is made up of two components: Qia, which means harmony, coordination and knowledgeable;Tan, which meanscommunicating and discussing.
The purpose of warm colors is to create a relaxing atmosphere, and the motivation is to relief one's vigilance. The purpose of the uncomfortable backrest is to indicate equality, and the motivation is to imply urgency. Warmth, relaxation, equalization, and urgency have become quantifiable formulas. However, a space without "accidents" is boring, and a design with moderate mistakes is like a game with bugs which appears to be more sincere. The surprise of "discovering"brings a sense of superiority and accomplishment to the players. A space is like a script, and a commercial space is a play that assesses the box office. Customers will unintentionally accommodate to the space and make harmonious negotiations.

Aesthetics is a cognitive attitude. Above the popular aesthetics is beauty, parallel is identification, and below is ugliness. Practical aesthetics lies in planned restraint, in  which there is always a boundary that is difficult to describe. The boundary, which always embeds a scale of creativity, is like a critical point. The terrible thing is that,  for the market, the two ends of this critical point are the right and wrong, but notbeautyand ugliness.
Since it is a project for the tail part of real estate in this area, there are enough references for consumers to evaluate its values. Under this prerequisite, for customers, the straightforward design of the sales center is more sincere than a whitewashed one, which means that things like furniture, accessories, etc. all function as they were in a traditional sales center.

This is also a school district project where the surroundings are related to children's education. It is a "wish pool" for parents and a "prison" for children. In this era, children's play time comes from the "charity" of adults. Witnessing their joy, have you ever recollectedsome vague and distant childhood memories? Are you often defeatedby the children in the games? Come on~ Let‘s  play String figure......

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