Yin Concept Boutique Designed by ODD       Different from traditional gold jewelry brands in the past, Yin Yin's gold jewelry works are simple and meaningful in design with exquisite details, creating gold tattoos that will accompany the wearer's body and spirit for a long time. This time Odd completes Yin's first boutique concept store in China, which is an exploration of the minimalist aesthetics and connotation of the work, creating a "time container under the cloud" to fully display and express these jewelry works full of stories.
Yin Concept Boutique Designed by ODDYin Concept Boutique Designed by ODD        YinYin every piece of jewelry is a symbol of the story, we created a space to show under the "cloud", focuses on the spatial texture and bright feeling, make each series, each piece of jewelry is able to fully display and expression, walking in the cloud, at the same time, explore the concept of design series story, gather the beauty of the golden inspiration.
Yin Concept Boutique Designed by ODDYin Concept Boutique Designed by ODD        The space is not big, but the exhibition surface is long and the depth is small. Such a scale of space does not limit our imagination of space. The sky is made of a long spreading surface, and the curtain gauze curtain with soft texture is used to blur the boundary of space. The undulating smallpox model can simultaneously eliminate the rigid structural height difference on the original smallpox.
Yin Concept Boutique Designed by ODDYin Concept Boutique Designed by ODD        The stand, made of imported artificial stone and presented as a cloud of floating clouds, was the highlight of the space, highlighting the warm toughness of the gold jewelry. The white booth is warm in texture and soft in shape, attracting customers to drop their eyes on the product display. The golden base is a falling cloud.
Yin Concept Boutique Designed by ODDYin Concept Boutique Designed by ODD        The space creates a bright atmosphere of clear sky through the cooperation of lights, so that the whole storefront is filled with clouds or even or jumping to sprinkle sunlight, as if the Dundar effect. It is a time container that tells the story, and also a miniature art gallery of gold ornaments. Project name: Yin Hidden Concept Boutique. Yin Concept Boutique Designed by ODDYin Concept Boutique Designed by ODD

Project Location: Wangfu Central, Dongcheng District, Beijing
Design Firm: ODD (Okamoto Deguchi Design)
Project Designers: Mien Exex, Kyusan Okamoto, Xueni Fang, Feng Zhang
Project Design time: November 2018
Project Completion Date: July 2019
Building Area: 38 square meters
Photographer: Sharp shots
Materials and Brands: Floor - rear terrazzo, booth - Dupont artificial stone, gold plated titanium stainless steel
Project Lamps And Lanterns: Creating Shadow and Lighting (Tianjin)

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