On the evening of August 13, Francesc Rifé, a Spanish minimalist master, shared their works and design concepts through Indochina. At the beginning, Francesc Rifé quoted the famous quote of the writer Eduardo Galeano, which he believes is a good definition of what we are or what we want to be: "In a world full of plastic and noise, I want to be silent mud." He believes that timeless design should coexist with buildings of other times. Today, Francesc will try to explain how to achieve it through the materiality of nature, especially through order. In the process of sharing, Francesc Rifé told about his seven works, from the background of the project to the concept, the use of materials to the light and other aspects of his analysis and telling the story of his design!

Yinji: Mr. Francesc's experience and approach to creating an atmosphere with natural light?
Francesc: He actually learned these techniques from Asia. He used to travel and work in Japan, and he believes that Japan and China have been good operators of light for many years. For him, light is a free material that lifts the texture of the project. Everyone should feel happy that there is light. There is really no fixed technique for using light, so what you can do is to constantly study, for example, combining space to study how to capture this light, how to get it into the room in the best way, and then fill the space.

Yinji: Where did the inspiration come from? What are the methods?
Francesc: As he said in his previous lectures, he thinks evolution is more important than revolution, so each of your works, in itself, is a very unified dialogue, and there is a kind of progressive echo between the works. To be specific, where to get inspiration, nowadays everyone will travel. During the travel, you will get people from different places and things from different places. All the people or designers in different places have their own design styles, which are also the source of your inspiration. That is, everyday things you touch can be a source of inspiration. And to capture inspiration among colleagues in the studio, we have also been established for many years, each other in the emotion of having a communication or stimulation. There's history, there's culture, there's books, all of these sources of information are sources of inspiration, and the key is how to capture and form a system.

Yinji: Does the business space need to think more about the business logic of selling goods?
Francesc: There is an online trend in business, so there are better requirements for the design of offline branded stores, Francesc said. Because customers will form their opinions on the brand based on the design of offline stores. In my opinion, no matter what you sell, brand image is the most important thing. Your brand should be recognizable and have some features that customers will remember you immediately. Every company has its own brand philosophy, so the design of each store should be combined with the company's own philosophy to design. Only strategic thinking can make a brand stand out in such a fast-changing world. After all, image is very powerful in modern society, which can promote the growth and maintenance of sales, and also promote online sales.

Yinji: Is the refinement of minimalist elements influenced by American masters of the 1950s? A relationship between design and art?
Francesc: that her initial study is a tribute to the great masters of history, not just in the United States, but in Europe as well. In addition to the masters, I will also learn from some modern designers, especially my working partners. John, for example, and his friends in Japan, as well as the friends he met in Shanghai, gave him a lot of continuous inspiration, especially the new ideas that kept him abreast of The Times. As far as the relationship between architecture and art is concerned, it is indivisible, which is very important. For example, how to express ideas with colors can be seen in his works as an application of color palette. Architecture is very important, very clean lines, painting is a very important consideration. The use of light fills the whole space with artistic lighting.

Yinji: What kind of circumstances did it take to start the company? For designers, design is like a lifelong pursuit. Will we choose to create a studio by ourselves or with our partners at a certain stage?
Francesc: In the beginning, Francesc says, he also worked in other offices, learning skills and making sure that design was something he wanted to pursue. Therefore, he set up his own studio. In order to better practice the control of space, he also did a lot of small product design later, and then the design of science and technology, which was more structured. His original intention has always been to do design, and setting up a studio also gives him the opportunity to do projects around the world and travel around the world, which greatly promotes his design, which is a kind of fun for him. The young designer's suggestion is to improve their professional skills first and find the design style, which is also what he emphasizes. Evolution is more important. When skills and resources are mature, you can start your own company under certain opportunities.

Yinji: What's your impression of Chinese designers and designers when you are working on projects in China? China is also undergoing urban renewal, and there are many renovation projects in China.
Francesc: It's important to preserve history, Francesc said. At the same time, respect for the history is the most basic, let the good part be preserved, but also need to consider the characteristics of the history itself, and then you need to do new design on this basis to achieve balance, such as functional supplement. The work experience back in Shanghai gave him many opportunities to get in touch with the East and different cultures, which enabled him to make innovations in design. As for the creation of strong impression, China's excellent productivity and high degree of design completion have been gradually lost in Europe, and Chinese handmade works have been protected. Europe is losing that part.