ARCH(E)TYPE designed a new space for the Terekhov Girl brand. The interiors of the boutique, as well as the collections of the brand, reflect the duality of female nature - bold and dreamy, romantic and rebellious.
The boutique space had a complex shape, and they had to fundamentally rethink it, the Arch E Type divided the space into two parts: in one we made a warehouse and fitting rooms, and in the center of the second we placed a round rail. The very idea of such a rail and its location is included in the Terekhov Girl brand book, which they developed earlier.
All interior details somehow reflect the duality of female nature. On the one hand, Terekhov Girl is an independent, self-confident, purposeful rebel girl, on the other hand, she is tender, dreamy, romantic.
- Interiors: ARCH(E)TYPE
- Photos: Alexander Volodin
- Words: Qianqian