Think of pearl jewellery and you think of tradition, of eras gone by and an aesthetic typically associated with older generations. Autore Moda is the Sydney-based brand challenging the stereotype with a contemporary and accessible approach to everyday pearl-focused luxury – and now it has a new flagship store to match.

The Double Bay store was designed by local interior designer Alex Morrison, who used the lustre of the South Sea Pearl as her source of inspiration. Outside, a curved window gives a peek into the interior – a space that’s more like a relaxing lounge of a very stylish friend rather than a jewellery store.

Pink is the colour of choice throughout, using different shades to create a sense of dimension. It comes in a pale shade on the walls, contrasting with a deeper pink in the micro-cement flooring. It also appears in a rich velvet on the sofa that sits in a curved alcove, reminiscent of the inside of a pearl shell. And it comes in the intricately veined marble that forms a coffee table and frames jewellery display cases.

Extra touches of luxury are found in aged brass detailing and Venetian plaster that frame the displays. Antique Murano wall sconces are a nod to Founder Ruby Autore’s Italian heritage and bathe the store in a warm light that dances around the space – just like the luminescence of a pearl shell.