CLINSKIN, a skincare brand focusing on anti-aging beautytechnologies, opens its first concept flagship store at the Mixc World inNanshan District, Shenzhen. To explore the possibility of future skincaretechnologies, CLINSKIN has joined hands with E Studio in building a pure andpeaceful Utopia of skincare on the concept of “multi-layered dreams”.
In his book the interpretation of dream,Sigmund Freud suggested that the content of dreams is related to wishfulfillment. Dreams echo to people’s ego, release and reflect people’ssubconscious desire, in a way to restore their peace of mind. A dream isanother life closely related to people themselves. CLINSKIN aims to open a door in thebustling city, and lead visitors to a dream where their minds and body can takea breath.
Dream is dominated by a person’s ego, wherethe self-awareness infinitely amplifies itself. At the very beginning, ego is surrounded bynothing but endless void, whose projection should be a bizarre white. Perhaps this is what the initial dream lookslike as E Studio tried to materialize and visualize.
CLINSKIN upholds the brand concept of“achieving the ultimate anti-aging technology with heart and soul”. In the context of phenomenal collectiveconsumption and radical business iterations of the beauty industry, brands keepseeking for new markets and directions, and this case is only a fresh start byE Studio and CLINSKIN to explore the boundaries and possibilities of theindustry.
- Interiors: E Studio
- Photos: Luo Chanhui