Forte_forte has opened its first Japanese store in Tokyo's famous ginza no. 6 shopping mall, in the famous eponymous area. The space and emotional breadth of perceived and sensory value in an environment is linked to the narrative of the birth of boutiques in milan and Paris.

The whole project combines intuition with the moments and Spaces of matter, finding their synthesis in them. Limestone marble is an expressive material consisting of a number of surfaces: embossed, perforated and obturated, crusted or striated grooves, a Venetian foundry on a large slab interspersed with fragments of polished brass and fragments of ancient Mosaic stained glass.

Brass is a constant element that continues as a hand-drawn design in organic Spaces and spontaneously defines the elements displayed, enveloping the product with elegance, making it narrative in its most natural and dreamy form. A wall in luminous and metallic tones, embellished with gold leaf applications, tightly encloses the changing rooms and a small service warehouse, defining the depth of the space.

The result is a welcoming and enveloping environment that delivers a gentle and affirming personality, delicacy, femininity and powerful lightness. A space that breathes the unique spirit of the brand, halfway between discovery and dream.