SMELL, led in by fragrance
BLOOM, encounter nature and growth
VIVID, free collision of colors
FEEL, romantic, gentle, and warm
Nantou Ancient Town, with a history of 1700 years, is a unique landmark in Shenzhen. The old buildings serve as the foundation while new establishments fulfill modern purposes, creating an unexpected harmonious combination of traditional architecture with contemporary marketing trends. On the precious cobblestone streets, the essence of nostalgia intertwines and integrates with modernity, where street culture and commercial marketing permeate each other.
Wild Season ventures into the Nantou Ancient Town with a desire to gently revive the original and authentic sense of ritual in life, like horseback rides in spring and flower blossoms on summer nights. Fusion Design infuses Wild Season's aspiration into a corner of the ancient town and showcases the building’s natural characteristics through innovative design, rekindling the long-forgotten original spirit and evoking fragrant joys.
[ La première entreprise fut, dans le sentier déjà empli de frais et blêmes éclats, une fleur qui me dit son nom. ——Arthur Rimbaud ]
Living in the Wild
In contrast to the typical flower shop brimming with blooms, Wild Season prioritizes spatial mobility, ensuring that both the quality and quantity of artifacts and flower arrangements are well-balanced. The refined and rounded porcelain vases, along with the eclectic shapes and hues of the glasses, subtly elevate the ambiance and levels of the space and reflect the owner's artistic taste and attitude towards life.
In a time when marketing is becoming increasingly diversified, the feelings and romance associated with bouquets are gradually diminishing, as complex designs and high prices give rise to a sense of ostentation and superficiality. Conversely, Wild Season keeps a quiet corner with great simplicity and aims to evoke genuine feelings and pure love hidden in the bouquets, harnessing the natural vitality of flowers.
Full of Feelings
When we marvel at a space, we often find ourselves captivated by its artistic appeal and lifestyle connotations.
Wild Season represents a fresh chapter in Fusion Design's commercial space development, yet it still embodies Fusion Design's main design theme and emotional projection—amplifying the influence of art and aesthetics on shaping lifestyles.
Fusion Design hopes to build simple yet inviting, dynamic yet profound life experience scenes through interlinking natural ecology, lifestyles, and emotional stories, guiding people to pursue a better lifestyle while paying attention to their current lives and selves. Enjoy the pleasure, bloom, and tranquility of life that comes with returning to your original aspiration.
Flowers in the Downtown
The emotionally reserved space is like a gentle prose poem, seamlessly integrating into the ancient town with low-key independence, forming a coherent narrative environment. Stones of similar hues are arranged on the façade in a low-profile manner, with natural travertine—void of fill—extending from the ground to the steps along the wall. This modern approach replicates the raw textures of cave culture while fostering an atmosphere of primordial relaxation concealed within the urban environment.
On either side of the main entrance, a flower and a tree are planted, clearly indicating the functional attributes of the florist while subtly suggesting the mindset of "one flower, one world; one tree, one enlightenment." Above the flowers, a cloud-shaped logo floats, immobile. The gentle warm sunlight reflects from the inside out, softly illuminating the stone and exuding the fragrance of time.
The glass doors blur the boundaries of the building, facilitating a more transparent interaction between the interior and exterior. As you ascend the steps, a subtle fragrance immediately greets you, wrapping you in a gentle embrace. The aroma sparks imagination in your mind, and the spiritual essence of the flowers shields you from the external complexities, gently easing your thoughts and inviting your body and spirit into a realm of pure healing.
A huge, horizontal rectangular table made of natural travertine establishes the spatial order, fulfilling the dual functions of a bar and work surface. The matte stainless steel cabinet doors stand perpendicular to it, and the contrast of materials enriches the textural quality of the space.
The light film inlaid at the ceiling simulates the bright glow of daylight. The "starry sky" and the "stone ground" are miniaturized here, creating a complete natural ecology of "wild growth".
Strolling through the fragrant blossoms, emotions evolve with the change of trajectories. The spatial design elements narrow the distance between humans and nature, blurring the boundaries between urban life and rural landscapes, as well as the dimensions of time and space through "smell" and "color".
Breaking free from the design constraints of modern urban styles, Fusion Design boldly rejects the conventional shelf-like exhibition layouts to seek the raw, primitive vitality of nature. Coarse natural stones are used to encapsulate a sense of simplicity and resilience and combined with wooden stakes to create a natural life space. Vibrant flowers bloom from the cracks of the stones, vividly depicting the robust and bright marks of spring.
- Interiors: Fusion Design
- Photos: Ouyang Yun