Glossier Flagship NYC Designed by Gachot Studios with architecture by the Glossier flagship store is a celebration of the empowered youthful femininity that has come to define the brand. Accessed via a curved, white-tinted plaster entry portal and a moody red quartz and burgundy pebbled staircase, visitors make their way up to the second floor where a predominantly pink space, peppered with soft, organic forms showcases its entire product arsenal.

On custom-designed wave-shaped product trays, tubes of mascara, highlighter and cheek colour are simply arranged. Windows facing the street are covered in white Barrisol scrim, diffusing natural light through the space, while still maintaining a sense of privacy. The rough plaster finishes of the testing stations are juxtaposed by bountiful flower arrangements by the florist Brittany Arch, and large mirrored surfaces. 

At one end of the shop floor, an undulating, 23 ft long sofa in bright lipstick red serves as a communal point where visitors can relax, stay and partake in the community that Glossier has cultivated around itself. Around another mirrored corner, a quartet of sinks and brightly lit mirrors provide a safe haven where visitors can experiment with all the products with reckless abandon.