Mobilia’s new showroom in Melbourne houses a spectrum of high-end furniture, lighting, and design objects from leading-edge brands such as Cassina, Moroso, Poltr ona Frau and Kettal. With sky-high ceilings and generous volumes, its distinct mono-brand spaces are a foreshadowing of the future of furniture retail in Australia and beyond.

Design connoisseurs in Melbourne can rejoice, for the city just became one design destination richer. Mobilia – a family owned Australian company specialising in high-end furniture, lighting and design objects – has opened its new flagship showroom on Richmond’s Church Street, with latest collections from some of the world’s most coveted European furniture and design brands.

Located in a futuristic, Green Star-certified smart building covering more than 1,000 square meters, the showroom is a mirror for forward-looking furniture retailing. "Our new flagship showroom combines a unique set of single-brand Spaces and is woven into the fabric of the building. This approach creates curated Spaces that clearly reflect the unique DNA of each brand.

The overarching palette is raw and untamed, with perforated metal and brushed aluminium elements juxtaposed against textured walls. Each brand, however, has a distinct aesthetic identity. Moroso is defined by elegant curtaining designed by London-based studio Doshi Levien for design textile company Kvadrat, as well as aluminium particle spray that reflects an exposed ceiling. Meanwhile, undulating walls, backlit largescale graphics, raised platforms for product displays and a circular oculus dominate the Cassina realm.