yinjispace

INTERIOR
Jade Simple Design
PHOTOGRAPHY
BIJISPACE
Wenchao
EDITOR
Gina
Collection

This space represents an unconventional Italian furniture and home curation hub.

Unlike typical concept stores focused on singular products or reservations—where owners express niche aesthetics through selective merchandising—Luxury Loom Home charts its distinctive path.

As Chengdu’s authorized agent for Baxter and Roberto Cavalli, the founder possesses profound expertise in and passion for Italian design, personally utilizing these collections. This affinity has expanded into representing over twenty premium Italian furniture and bespoke brands, culminating in ITALY DESIGN Home’s inception.

The core design challenge lay in harmonizing diverse, character-driven brands within a unified volume. Rather than adopting boutique-style displays, we anchored the spatial narrative in authentic living scenarios. Envisioned as the residence of a design connoisseur, the space masterfully integrates varied brand essences into cohesive visual compositions—achieving understated sophistication.

Spatial organization responds to genuine domestic rituals and functions. Furniture, soft furnishings, and custom pieces are curated according to zonal purpose, ambiance, and spatial character—effortlessly forming complete lifestyle vignettes. This approach eliminates traditional commercial zones (e.g., dedicated negotiation areas), transforming every corner into an organic space for engagement and discovery.

The scenario-based framework liberates spatial functionality and product rotation. The venue freely transitions between roles: a showroom, design salon, café, or refined private dining garden. This versatility embodies the power of design and the enduring allure of Italian living culture.

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