The London apartment, designed by local interior designer Jonathan Reed, was completed in March 2015. Jonathan Reed is a bearded designer who, when people search his name on the Internet, turns out to be a poet who writes poems and a UFO hunter.

When you add the words "interior designer" to a search engine, you find that he has only two published projects: a yacht and his former laundromat style custom home in London. His company's website, STUDIO REED, is a single page with nothing more than contact information.

He is a low-key designer, but he has a number of high-profile clients, including Queen Rania, King Abdullah of Jordan, David Bowie, Iman and Elle Macpherson. As an English gentleman, he never mentioned the names himself, because the most important thing for him was to provide his clients with furniture and interior designs that were specifically designed for that person in that place.