Labotory has adopted a comprehensive approach from the beginning of the project in the aspects of INC coffee space design, brand building, application design and brand communication. They have determined that the slogan is marked by the origin and the role of spreading coffee culture with the core value of INC coffee.

With so many people coming and going, a cup of coffee is more meaningful than the drink itself, and the studio wanted the space to represent the cycle of culture. Through market culture, it provides the basis for cultural exchange and dissemination, and lays the foundation for cultural exchange and dissemination. Labotory hopes INC Coffee will become the same coffee market.

The studio planned the space according to the behavior of the market and placed a circular lounge in the center of the interior for interaction, communication and cultural circulation. They wanted to stabilize the new dynamic energy that would flow between the L-shaped building in the background and the circular lounge of the Gasan Digital Complex. At the same time, with the passage of time, with the change of scenery, as well as the movement of the sun will be filled with warmth of the space, hoping to become a place where people cherish the season in the city and get a moment's breath in the city.

Labotory's approach to the project is not simply based on a vision of things, but rather on looking for origins, such as identity from the phrase, INC coffee. Through the narrative of INC Coffee, it is hoped that people will experience the foundation of cultural exchange in a positive space.