Mauro Pesoa
Crafts are by their very nature rich and diverse, and it is our responsibility to bring different cultural styles together to create products that both express traditional craftsmanship and fit the lifestyle of today's target market.
Fewer and fewer countries in the world are engaged in wicker cultivation and work. Despite this, the element of wicker can still travel through time, endure, and even integrate into new fields. While wicker is a classic material for patio or garden decor, today it's also appearing in clothing designs, thanks to an Argentinian creative named Mauro Pesoa. In his design, in addition to wicker, he also used pesticide-free cotton. A fabric brought by Asuncion made from coconut fiber. For him, sustainability in fashion should be a national policy.
Lover of art and native cultures, he considers himself a responsible, dynamic and creative person. Since 2013 he has been developing a homonymous brand which has transformed his life. He has combined wickerwork, the trade of his family, with clothing, which has allowed him to appreciate the value of the craft and turned it into the identity of his brand. His family history and trade continue to be a part of his life. He has challenged himself to shape this material into new forms, creating contemporary artisanal products that have a place in the modern market.
For several years now, he has adopted a firm stance about the sustainable commitment of his brand. He recognizes the role he plays in the future and acknowledges that he can act as an ambassador for change in the present. He is aware of the fact that the clothing industry will continue to be passed down, and as such, wants to make sure that it will be continually transformed through growing consciousness of its impact.
- Art: Mauro Pesoa