Shen, a beauty retailer in Brooklyn, New York, is designed by local interior design studio Haverelatively. Shen's new retail space is located in the 1,550 square foot Cobble Hill neighborhood in Brooklyn. The beauty retailer is known for selling independent cosmetics and skincare brands, and its former store near Carroll Gardens features a mix of white and lavender walls.
Elatively creating a warm atmosphere for the place, each surface is decorated with Baltic birch plywood. "We challenged ourselves to use a unique material, because we wanted to allow a common practical material, like plywood, to be together with the relatively sophisticated products that are on display in Shen's product," said Ted Galperin, founder of elhaverelatively.
Inside, Shen has been loosely divided into three sections. The first section is dedicated to customer browsing and lies towards the left of the store. The second section comprises a couple of triangular plywood islands in the middle of the store, where Shen staff can spotlight certain products and talk through them in detail with customers or demonstrate how they're used.
On the right-hand side of the store is the third section, which is used for services like makeup tutorials. There's also an angled plywood counter here that showcases candles and scents for the home, running beneath a three-dimensional plywood sign of Shen's company logo.
- Interiors: Mythology
- Photos: Brooke Holm
- Words: Gina