"Up and down the four directions is said to be Yu, the past and the present is said to be Zeus". The universe, the source of everything, which covers the past, present and future, never-ending. In the image upgrading project of Chongqing flagship store of Chinese pioneer designer brand ANNAKIKI, the designer tries to break away from the constraints of the present world, starting from the viewpoint of the universe, breaking the track of time and space, and establishing an unimaginable "multiverse" in the midst of chaos.

In this "multiverse", the designer highly condenses ANNAKIKI's unique "retro-futuristic grotesque aesthetics" as well as the brand manager's belief in the philosophy of the universe, which is embodied in the colors, materials, installations, and even the details, so that visitors can experience the brand's charm through the medium of space. Visitors can feel the charm of the brand most intuitively through the medium of space.

Retro-futurism is destined to be an all-encompassing space, where retro images and future fantasies are grafted together. The space is a fusion of the space-age sci-fi elements that were so popular in the 1970s and 1980s, the classic antique furniture that has lasted a long time, the wildly inventive installations and sculptures, as well as the technological sense of exploring the future based on the present, all of which are fused and collided with each other. These diverse styles are unified by the designer into a simple and restrained spatial appearance, and a new spatial order is established.