Louis Vuitton dominates a corner-block of New Bond Street, a parade of luxury boutiques in west London's affluent Mayfair neighbourhood.Over the course of 14 months, American architect Peter Marino has overhauled the fashion label's store to feature bright fixtures and furnishings that evoke "happiness with no feeling of intimidation".

The interior of the store is now composed of several expansive, double-height rooms which are each clad in sand-coloured stone tiles.Each one has been dressed with a selection of artworks, an attempt by Marino to bring the theatrics of the store's window displays inside.One wall on the ground floor – which is largely dedicated to womenswear – features a painting by American artist Sarah Crowner, which is covered in interlocking blue, orange and fuschia shapes.It lies adjacent to a heart-shaped neon sculpture by Tracey Emin, which is inscribed with the words "love is what you want".

Perforated, cocoon-like pods designed by the Campana brothers descend from the ceiling.Glass-topped tables that display smaller accessories like handbags perch upon vermilion-red, lemon-yellow and checkerboard-pattern rugs. Patterned silk scarves are hung against gridded brass frames.A double-helix set of stairs crafted from oak wood connects customers to two of the store's four floors.A totem pole by Matt Gagnon Studio that's composed of illuminated disks extends up through a central void, while a cartoonish orange spiral sculpture by New York-based artist Josh Sperling has been mounted on the stairwell wall.

The stairs can be used to reach the basement, where a print from German photographer Andreas Gurksy is displayed, or take customers up to the first floor where one of James Turrell's Tall Glass pieces has been inset into a wall.The LED-powered panels have been programmed by the American artist to subtly change hue over time.