Venroy Armadale, as a mobile and immersive centre, recreates the Mediterranean feeling through the extensive use of unique materials, evoking the connection between travel and exploration. Sarah I 'anson brings an original element of hue that serves as an ideal base for relaxing and casual wear labels.

Located in a flagship retail outlet of its kind on the Armadale High Street, Venroy is both a leisure destination and an opportunity to engage with the brand. Based on the idea of relaxed living, the space needed to embody the same sense of lightness, and the combination of natural and similarly-hued materials further reinforces this connection. Just as comfort and travel are a natural combination, each store connects and reflects a sense of context as well as a sense of immersion. In this case, the Mediterranean evocative is the core of the tone, which is intended to be reminiscent of a hall in Europe. Sarah I 'anson emphasizes the materiality of nature, bringing together every element of the space through exquisite detail and rigor.

While the retail space needs to embody the spirit of the brand, it also needs to have a comprehensive resilience to withstand high levels of foot traffic and customer interaction. The use of limestone subtly adds texture to the surface, allowing light to blend in without distracting light from the inventory and the overall space. The soft and warm wood elements provide storage space and are integrated throughout the alcove, while serving as a seating and display surface while hiding additional inventory and auxiliary support items. The custom stainless steel display rails sit in the space like sculptures, thin and detailed.

By focusing on neutral hues, the underlying warmth creates a sense of familiarity and invitation, encouraging a sense of comfort embedded in its surroundings. In a more holistic approach, the stone was used to evoke the feeling of a holiday in Spain and Italy. Inspired by traditional resorts, Venetian plaster ceilings and walls further add texture and organic movement to the surfaces.