WGNB, with the slogan of "Think in the same way", combines various inspirations in daily life with spatial design, striving to create a new perspective. They have a pioneering spirit of exploration, and their design has a strong personality and avant-garde characteristics, integrating art, fashion and unique design vision. With this creative goal in mind, they try to create a new experience by collaborating with different art genres.
Their latest creation, XYTS, is a multi-brand store located in Seoul, South Korea, which combines a variety of textures and unique merchandise installations featuring neon orange finishes.
The store sells products from more than 100 contemporary fashion retailers. One of the leaders in fashion and lifestyle, New World International has 860 stores around the world.
WGNB designed a huge interior space that is divided into many parts by fluorescent orange installations, envisioning XYTS as a "shaped cocoon". Asymmetrical eddy carpeting is placed on the dark wood floor, providing the foundation for a perforated metal structure that rises and curls.