Starting Point
The scale of real estate continues to decline, and the building materials industry gradually increases. However, the aesthetic consumption of the customer group continues to increase, the design demands continue to be diversified, and the pursuit of product quality, personality, art, cost performance and other factors are also increasingly rich. Under this background, Maagic, a beauty and materials agency, emerged as The Times require, takes artistic personality aesthetics as the positioning characteristics, and gathers international and domestic personality brands and products. With more product choices and material inspiration, to meet the current personalized customer groups, designers, personalized project selection needs, while providing service projects with more than expected landing effect and construction technology, bearing the company's future mission to maintain market competitive advantage, help more customers to achieve beautiful, personalized, quality living space and commercial space. Born for Beauty, Art is Access. Born for beauty, art is access
Product
The company brings together internationally renowned brands such as Bellavita in Foshan, Mutina in Italy, Marazzi and Novacolor, who share a product philosophy of quality, personality and art. The products of these brands are famous for their texture, texture and diversity of colors, showing the beauty of nature and the beauty of art, and perfectly interpreting the brand connotation of beauty and art. Through the clever design integration, we not only present the aesthetic value of product materials, but also give the space an intuitive experience and a comfortable atmosphere, bringing consumers a new kind of living art enjoyment.
Boundaries and Brands
Heidegger said, "A boundary is not the stop of something, but, as the Greeks understood, the place where something begins to appear." The tonality and texture of the brand are positioned by constructing the space boundary. Venturi has long recognized that the place character of a building and its space is determined by its vertical boundaries, so the first perception of the brand also comes from the facade character. The designer's first task is to find a way to make the brand store interface jump out of the narrow and boring channel space.
Construction of Place
Around the two core Spaces, product comprehensive exhibition space and multi-functional communication space, the surrounding distribution of supporting functions, the introduction of micro-landscape units to connect the core space field, product comprehensive exhibition space overall simple, with elegant and clean color, delicate and delicate wall, with a peaceful and pure sense of place temperament. The multi-functional communication space is dominated by a warm, relaxed and casual atmosphere. The whole floor is painted with a full toned Bellavita ice crystal powder. The table made by Mutina black brick with artistic texture is in collision with the blue stone and red brick of the rough bar area, forming an overall communication field under the lighting atmosphere and a space to mobilize emotions, waiting for future stories
Write at the End
During the journey of project design and implementation, we carefully balance cost and quality, and strive to incorporate the essence of the Material Gallery into every detail in a relaxed and professional manner. Our goal is to lightly show the inherent artistry of materials through exquisite product display, so that the combination of samples and space becomes an artistic exploration, thus returning the temperament of raw materials themselves. We pursue an intuitive and profound experience, through rich texture and delicate texture, to bring visitors a relaxed and delicate space feeling. This design not only conveys the brand's core values and service philosophy, but also demonstrates our attention to detail and deep insight into aesthetics. We believe that through this space design, we can bring a pleasant sensory journey to every visitor.
- Interiors: ZAD Studio | Zhuo Yanchun
- Photos: RICCI-Da Long