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YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

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yinjispace

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
Info
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China

Horizontal Design

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Ju Bin, Founder and Executive Design Director of Horizontal Design. Chinese culture is studied on architectural space improvement. The characteristic visual language expresses the design philosophy, and the elements of the Chinese culture are refreshed by a new visual communication.

The sense of period, culture and art are using as the design language. Design Inspiration emerged when the past interacts with the present. Design Essence stemmed from the intersection of art and life. Spiritual pursuit is seeking on the combination of historical fragment and present idea.

Horizontal Design, which is regarded as a representative of Chinese contemporary design, owns professional design group composed of international young talents. Since its establishment in 2003, Horizontal Design has remained keenly to innovate and become a forerunner, who provides the best service and solutions in the design fields of architecture, interior, landscape and product.

Horizontal Design explores the possibilities of traditional culture. Each Horizontal Design project carries unique characteristics and energetic response to life. Guided by oriental culture, art and philosophy, Horizontal Design pursues real Chinese modern design with application of digital analysis and international design methodology.

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    Design Works

    • Interiors Restaurant

      Zhenting Restaurant

      People melt into the space between heaven and earth, and with their interpretation of the living beings to the environment, a bunch of wintersweet and a lobopine tree can respond to the call of nature, and a piece of moss can be introduced to a short place of rest. So you don't have to worry about the limitations of being in a less than ideal environment, having no natural dialogue with the outside world.
    • Architecture Culture

      Zhangyan Cultural Museum

      The significance of Zhangyan Cultural Museum is based on ‘time’. The key points of thinking are not about choosing between the ruins and the new born, but a kind of overlap and reconstruction, which discusses the possibility of a non-single linear narrative technique on the time axis.
    • Interiors Hotels

      Xitang Naera Hotel & Spa

      The næra hotel is a successful attempt of national brand， and the næra itself is where all the wonderful possibilities grow from.
    • Interiors Hotels

      Alila Yangshuo

      I was initially involved in the project as the designer. Later, to achieve the design appeal and to take more control in the design process, I became one of the shareholders of the hotel, and then I also worked as an organizer, cooperating with different teams including architecture, lighting and mechatronics. In the past four years, with the trust and support of all the shareholders, I had the chance to gain a more profound insight in the overall pattern, breath, depth, cost, and the control of various details of the project playing a dual role as both a designer and an investor.
    • Interiors Restaurant

      Dong Xi Courtyard

      "Dong"(East) and "Xi"(West) are good words with the meaning of orientation and the five elements, containing the concept of space and cultural attributes. They also refer to various specific or abstract people, affairs, and objects...The two words are also the name of the restaurant, which is a coincidence. My friend Xiao Yu named it. So this place grew up according to the name.