T-FP is a creative studio founded by Jaeyoung Choi, specializing in architecture and design. They focus on brand-oriented design, transcending boundaries across different fields and genres. The studio is known for its ability to integrate architecture with branding, providing unique and personalized design solutions.
In master class, Jaeyoung Choi shared his design approach and case studies on space design and brand strategy. He discussed the studio’s evolution from architectural design to comprehensive image and brand design, highlighting the importance of user experience and space integration. He also analyzed opportunities for branding and showcased relevant projects to explain the studio’s design methodology.
Regarding the Korean coffee market, Jaeyoung discussed how the rise of boutique coffee shops and brands like M1ct reflects the market’s growth. He highlighted how T-FP balances innovative design with practical constraints, like budget, to deliver high-quality spaces. He also emphasized the importance of understanding the essence of a brand to create impactful, lasting designs.
