In a momentous occasion heralding a new chapter in the cross-cultural exchange of design philosophy, we extended an invitation to Robbe Vandewyngaerde, the founder of Objects with Narratives, to share his insights and expertise in his inaugural lecture in China. This event offers a unique opportunity for attendees to immerse themselves in the captivating world of collectible design from the perspective of a visionary leader at the forefront of the industry.

Behind OWN is a diverse team with different backgrounds and expertise. With the stage set, Robbe delved into the essence of collectible design, illuminating its multifaceted nature as both functional art and a conduit for storytelling. Emphasizing the fusion of timeless design with contemporary zeitgeist, Robbe articulated how each piece embodies a unique narrative, transcending mere aesthetics to evoke deep-seated connections with its audience.

Navigating through the burgeoning landscape of collectible design in Europe, Robbe unraveled the underlying motivations behind its rise to prominence. With clarity and insight, he elucidated the shifting paradigms driving collectors towards these narrative-driven creations. Robbe highlighted the allure of collectible design as a means to bridge the gap between traditional art forms and spatial art. He underscored the broader investment portfolio it offers, reflecting contemporary values of sustainability, durability, and a rekindled appreciation for craftsmanship.

Robbe then embarked on a captivating journey through the annals of their foray into the collectible design industry, tracing their evolution from architects at Herzog & De Meuron and OMA to the founders of Objects with Narratives. With candor and enthusiasm, he recounted the pivotal moments that shaped their trajectory, from their humble beginnings to their transformative collaborations with acclaimed designers. From the Tubular Table with Laurids Gallee to the One Curve Chair, Robbe illuminated the genesis of their signature pieces, each imbued with a distinctive narrative and meticulous craftsmanship.

A highlight of the class was the exploration of the Grand Sablon 40 in Brussels, whereObjects with Narratives found its physical embodiment. Transporting the audience to the hallowed halls of Grand Sablo, Robbe unveiled the gallery's historic backdrop and thoughtfully curated interiors. He guided the audience through the interiors, each space artfully juxtaposing tradition with innovation, creating a captivating dialogue between past and present. Robbe offered a glimpse into the immersive experience awaiting visitors at OWN's flagship gallery.

Delving into the core ethos that underpins OWN, Robbe articulated their fundamental values with clarity and conviction. With a focus on fostering equitable partnerships and transparency, he underscored their commitment to a bottom-up approach, where artists are revered as equal collaborators rather than mere suppliers. By restoring the symbiotic relationship between artist and client, Robbe emphasized the importance of trust and authenticity. Moreover, he elucidated their innovative approach to bridging the physical and online realms, creating a seamless hybrid experience that transcends geographical boundaries. Through their nine focal points, ranging from championing master craftsmen to advocating for sustainability, Robbe showcased their multifaceted commitment to driving positive change within the collectible design landscape.

Robbe then pivoted to a case study that illuminated the vibrant design scene burgeoning in Belgium. With an astute eye for detail, he painted a vivid portrait of the country's emergence as a hotbed of creative ingenuity, fueled by its unique blend of mentality, fashion, and architectural innovation. Through the lens of OWN's collaborative ventures with local artisans and designers, Robbe showcased the palpable energy pulsating through Belgium's design ecosystem. From the avant-garde creations of Ben Storms to the meticulous craftsmanship of Vladimir Slavov, he showcased the diverse tapestry of talent propelling Belgium to the forefront of the global design stage. With each anecdote and example, Robbe underscored the intrinsic connection between craft and materiality, illuminating how Belgium's rich heritage and contemporary sensibilities converge to shape its distinctive design identity.

Closing the class with an engaging Q&A segment, Robbe invited attendees to delve deeper into the intricacies of collectible design and OWN's unique approach. Responding thoughtfully to queries ranging from the challenges of sourcing materials to the future of sustainable design, he fostered an open dialogue that encouraged curiosity and collaboration. As the virtual curtain fell on the enlightening discourse, attendees departed with a newfound appreciation for the transformative power of collectible design. With gratitude and anticipation, we eagerly awaited the next chapter in Objects with Narrative's ongoing narrative of innovation and artistic expression.