Saturated intimacy, eclectic and experimental - Burly Bar is a rich personification of a truly authentic brand. A material and compositional concept drawn from Burly Gin’s inspiring product design and a pursuit for deep contrasting intimacy within the raw and artisanal industrial context of The Warehouses by JAR Office. Studio Plenty was approached by Burly Gin, a young and vibrant local gin distiller looking to open their first public venue, a tasting room bar and kitchen. Located within the recently revitalised The Warehouses by JAR Office, Burly Gin proudly secured the cornerstone tenancy that would serve as the only late night venue within the industrial precinct.

A preserved timber saw-tooth roof dramatically flies over two levels, tall open volumes connect ground to mezzanine. Spatial and material concepts sought to form two distinct worlds, connected but contrasting. The venue thrives as two deeply connected spaces, both explicitly expressing their own identity - the embracing mezzanine lounge drenched in deep soft reds, and the refined compositionally eclectic ground floor bar.

Initial material concepts, deeply experimental in nature, were met with open arms by the client - a reciprocal eagerness to push the boundaries. The brand’s gin bottle served a focal point of design inspiration, its ocular characteristics to be echoed throughout the interiors, the haptics of the bottle to be felt running your hand along the bar counter - embodying the brand and connecting it to interior.

Praised for warmth and intimacy, described as an ‘eclectic cosmopolitan bar from Mars’, a product of its daring concept to explore challenging materials and forms underlined by composition in tone, texture and threshold. A bold and coherent concept in a new and thriving industrial context, challenging the norm and opening doors for innovation.

Where this project shows its vigour is in its determination to engage experimental materiality - epoxy resin. The material offers uncommon opportunities to rethink how we interact with common objects, how we discover a space through touch and optics and how nostalgia forms through its charming and enchanting qualities. This concept narrative was threaded through key elements: bar, gin display and custom furniture package, all designed in-house by Studio Plenty. 

Our experimental material concept, inspired by Burly Gin’s product design, exhibits epoxy resin as a haptic and ocular sibling to the frosted glass of the gin bottle. A material composition that allows brand and interior to merge - a sculpture at home, in its habitat. Further, spatially, the concept forms two distinct but homogenous tonal and textural worlds: the ground floor bar and the mezzanine lounge. This atmospheric division was key in producing contrasting patron experiences and promoting the engagement with what would otherwise have been considered a secondary space.

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