Jade Simple Design is a creative design agency located in Chongqing & Shanghai , with a young and interesting creative direction, not limited to a single format. We have always adopted "liberal pragmatism" as the design concept, taking the most real appealing relationship between people and space and objects as the foundation of our design thinking, in order to create more practical and interesting spaces and artifacts.

In the eight years since its establishment, the studio has received a lot of attention and recognition from domestic and international media and awards for its young and diverse design approach. At the same time, we have always insisted on the continuous interpretation of the local culture, and used our own language and way to carry out various dialogues and expressions with the world, thus forming a very characteristic design language of JSD.

This is why we have developed a 'liberal pragmatism' oriented deignconcept. "Liber" refers to a deep analysis of the underlying logic behind each demand, and to find the most real and direct pain points in order to deal with them in the right way."Pragmatic"it is design thinking that is oriented towards practical needs and is not limited to functional utility, but also has a subtle and close relationship with the user, the basic conditions of the building space itself and other factors.