T-FP, a modest studio with scintillating talent, is found by Jaeyoung Choi. They are expert in presenting architecture and design plan angled towards the brand, transcending the limitation of the domains and genres.

Integrating the space experience of the occupants into design, T-FP believes that design should be in a harmonious relationship. With simultaneous combinations, the chemical interaction between physical space and the non-physical brands is accomplished.

Based on the developed economy and high consumption market of South Korea, the firm is increasingly prominent in the field of commercial design. They are not only good at space design, but also have unique insights into brand strategy and operation, creating their own unique style and personality for many local brands and flagship stores.

At the same time, the surrounding environment of the site is also a key consideration for T-FP, providing a place worthy of staying and emotional sustenance for the actors in it. For the interior design of the building, they often refer to some specific local elements, colors, etc., and echo them with similar material and texture, so that the structure is subtly connected with the visible "landscape", attracting people into the broad sense of nature and producing positive interaction with it.