Storage Associati was founded in 2001 by architects Barbara Ghidoni, Michele Pasini and Marco Donati. Committed from brand stores to private homes, from stand design to building renovation projects. The three founding partners graduated from Politecnico di Milano. After a period of study, they went to study abroad in France, the UK and Denmark.

Barbara Ghidoni studied at an applied art school in his hometown of Emilia-Romagna, then went to Orléans for one year in the Erasmus exchange and then acquired an architectural position in Milan. Shortly after graduation, they decided to accept the design challenge together and participated in the entire project of the Premiata showroom. After the first project, many other projects followed, prompting the studio to draw on the collaboration of an extremely valuable team of architects and designers.

Barbara Ghidon loves everything from the 1950s to the 1960s and draws inspiration from it. Playing the same image as a rationalist architect, and paying attention to the details of the master, like a feature seen in traditional Italian furniture.