During the planning of YINJISPACE’s research journey to Denmark this January, HOMEWORK was one of our most intentionally chosen stops. During our visit, we were warmly welcomed by Founding Creative Director Jack Dahl Sakurai, Co-Managing Director Emilie Maria Allan, and Creative Designer & Artist Jingbei Zheng. The atmosphere of this encounter was relaxed and sincere, filled with open sharing and in-depth exchanges of ideas.
Jack shared with us the story behind the studio’s name —“HOMEWORK” stands for continuous learning and deliberate effort.“We’re always doing homework,” Jack said. “Always learning, always exploring the value behind every project and every client’s story.” The name reflects the studio’s core philosophy—whether in creation or collaboration, their process is one of ongoing refinement, like a lifelong assignment.
HOMEWORK’s practice spans brand identity, packaging design, product form, and spatial visual storytelling.What unites these disciplines is a guiding principle Jack refers to as “staging. The focus isn’t on style for its own sake, but on excavating and re-presenting the brand’s core narrative.
In an era flooded with visual noise, what HOMEWORK offers feels rare—quiet, sincere, full of warmth, and always asking the right questions.It reminds us that meaningful design is not just something to be seen—it’s something to be felt, to be questioned, and to resonate with the beauty of thought and brand alike.
