As a sub-brand of Da Dong Group, Taste of Dadong inherits Da Dong's philosophy while showing a more relaxing aspect in its DNA. Located in Shanghai, the project is a new upgraded restaurant opened by Taste of Dadong, designed by AD ARCHITECTURE. The design is intended to evoke customers' emotions, ideas and resonance in a social setting, through incorporating psychedelic, cool tones and presenting the brand's new, trendy genes. The design team tried to express the true meaning of emotional experience in the space, rather than emphasizing physical reality.

Based on full consideration into the brand's values and genes, the designers explored the positioning and targeted customer groups of Taste of Dadong, as well as new socializing scenarios. Young, fashionable blue tone is full of vitality; romantic imagination and creativity are like a rhapsody, which stimulates indescribable emotions. Background music combined with drum beats is fitting for the dreamy blue tone of Taste of Dadong. The psychedelic, contrasting colors are in essence presented by lights and shadows, which set the tone for the brand's image.

The project is sited in Shanghai, a fashionable, avant-garde, artistic metropolis where Eastern and Western cultures converge, a city that is inclusive and charming. The design team accurately captured the character of the city, and predicted emotions in this commercial setting. This is the underlying logic for the project. The design team created a series of dreaming dreamy scenes, with a view to evoking honest emotions, and expressing illusionary, disorderly and wandering consciousness.    

The thinking of the bar area's spatial form provided important guidance to design creation. It features young power, stylish atmosphere, and gives a delicate and soft feeling. The design considers contingency and accidentality, and meanwhile incorporates anti-tradition modernist spirit. Cool, dreamy hues and fluidity were fully considered throughout the design process. After deep thinking and analysis, spatial expressions were worked out.