DENOVA, a South Korean interior design company, is committed to creating a space with site specificity by digging deep into the stories of characters and sites. In this way, the power of the land is consolidated, the distance between people is drawn, and the need for consciousness and social change in the present and future is shared.
For a jewelry store, where diamonds' delicate facets and sparkling natural brilliance are the most prominent display highlights, DENOVA uses soft curves to dissolve the inner corners of the space, and decorates the interior with a low-key matte finish. The lights of the store are concentrated on the top of the display cabinet, which leads people's attention to the gorgeous jewelry and highlights the main body of the space.
