Francesc Rifé sought to capture the essence of Camper's tradition and avant-garde and expand it from local to global. Based on the new look of the Fidenza shopping store, the designers gave Camper a new meaning through four natural materials: colored glazed tiles, steel wire rope, steel and oak.

In the design of the floor and walls, ceramic tiles were used, consciously keeping the scale roughly the same as the shoes. As the black steel dominates the central outline of the space, the grey main tone offsets the visual impact on them. Along the path tracked by this material, the shelves are transformed into storage and exhibition tools, using vertical LED light strips that are more poetic.

The central counter, which integrates the shape of the staircase, is designed in black steel. The large surface design of the ladder makes it one of the highlights of the project, defining a metal frame based on opaque surfaces and smoked grey glass on the sides, and giving sufficient visibility. The geometric simplicity of the staircase is enriched by the use of natural oak and steel details and black.

The rope around the steel frame is Camper's shoelaces, whose natural color reveals the essence of "pure" transparency. Lines, as elements of the balustrade, help to highlight the height of the space.