Perhaps you haven’t noticed yet, community life is quietly transforming and new commercial trends are constantly emerging today.

The Taping community in Chongqing boosts its rich history adjacent to the bustling Guanyinqiao commercial district. Its once popular facade design of white walls and green mosaic tiles is now slightly dated. With the rapid progress of urbanization, the community industry has come to life and the Taping community has also embarked on a refurbishment amidst this wave of change. Against this backdrop, more and more businesses are turning their attention to the community and moving away from traditional mall models to stay close to local life and culture. Among them, “SPARKLE” stands out as a warm beacon, gracefully integrating into this vibrant community, infusing it with a sense of warmth.

Located on the first floor of a residential building, “SPARKLE” occupies less than 60 m² of land. Its original layout was a standard apartment with two bedrooms and a living room. Faced with the challenge of an aging structure that couldn’t undergo major renovations, clever planning within the existing layout became crucial. At the same time, the original entrance located at the top of the stairs was not only inconvenient for attracting foot traffic but also lacks visibility. Hence, we prioritized the main entrance at the top of this overall reconstructing to ensure that it could be aesthetically pleasing as well as presentable and functional.

The original balcony in this space faces the external road, with only four steps of elevation difference. Therefore we made full use of this feature, cleverly designing the balcony as its main entrance. In this sense, it not only preserve the original ecology of the building but also make it easier for customers to enter the store. It maximize the attractiveness of the store design, truly achieving a design that effectively attracted customers to the store.

As the central “living room” of the entire site, this area received the least natural light but possesses a serene ambiance. So we decided to light it up to echo the essence of the brand ‘Light’. Like a lamp within the community, “SPARKLE” now emits a soft glow that delicately traverses the surroundings, guiding pedestrians along the street who are attracted by the unique lightscape into the store.

Ultimately, we reconfigured the entrance space, transforming the original entry corridor into a small yet exquisite display area, with the remaining space allocated for storage. Customers entering through the newly constructed foyer are greeted first by the product display area, passing through an archway to reach the reception area and then turning the corner to the fitting room. Each space seamlessly incorporates display functionality while maintaining an overall sense of transparency, allowing customers to indulge in a refined shopping experience in a comfortable environment.

The reception desk, crafted from travertine, is adorned with a large area of light film at its rear, thus creating a stable yet gentle atmosphere with exquisite details. The choice of key materials in the space focuses on the soft texture and warm tones of wood, cleverly combined in a simple manner to give a touch of femininity to the overall finish.

In this space, the light film is like a soft wing of fluttering feathers, gently flicked, providing each customer with a visual feast. The expression of light is no longer limited to brightness, but rather to the delicate light outlining the soft lines of women, illuminating a fashionable atmosphere that belongs exclusively to “SPARKLE”. This is not only a shopping destination but also an inspiring realm of attire, where every customer stepping inside becomes the master of light, dancing with the fashionable interplay of light and shadow.