In the vast expanse of Dubai, where innovation and modernity rise from the desert sands, the emergence of PIMS represents a refreshing departure in the world of beverages. Much like the meticulous crafting of a new tea or coffee blend, our design for the flagship PIMS store in Dubai Mall was born out of a dedication to reimagining traditional concepts with a contemporary twist. Inspired by the dynamic spirit of Dubai and the groundbreaking ethos of PIMS, our goal was to create an immersive experience that seamlessly blends technology, comfort, and the essence of the desert landscape.

Drawing from the hues of the desert, the interior palette of the PIMS flagship embodies warmth and familiarity, evoking the cozy ambiance cherished by Emirati residents. Smooth transitions and rounded contours characterize the space, reminiscent of the graceful curves of sand dunes sculpted by the wind. Relief plaster adorns the walls, mirroring the textures of nature, while softly illuminated dried flowers and beige gravel lend a subtle touch of tranquility.

At the heart of the desert-inspired oasis lies a striking silver installation, a symbolic contrast between PIMS's cutting-edge innovation and the timeless allure of the desert. Metallic flowers emerge from the ground, intertwining in a mesmerizing dance, while a mirrored centerpiece reflects the essence of the brand's philosophy—placing the customer at the center of the experience. Comfortable seating options cater to diverse preferences, from semi-lounge relaxation to classic dining, with bespoke furniture designed for both functionality and style. As guests indulge in PIMS's offerings, they are invited to explore the nuances of tea culture through interactive displays and merchandise, enhancing their understanding and appreciation of this ancient tradition.